We believe every brand carries a distinct pulse – and our job is to find it, sharpen it and send it out into the world with conviction. From the first strategic insight to the final frame, we bring rigour and restlessness in equal measure.
Our work lives across the full spectrum of media – print, outdoor, television, digital, social and everything in between. Because great ideas don't belong to one channel, they belong to culture.
Independent by choice since 2015. Driven by curiosity. Guided by the belief that the best advertising doesn't interrupt people – it moves them.
Navajyoti Pegu (Oyio)
Founder & CCO
With over 25 years in advertising, Navajyoti Pegu (Oyio) has built a journey that began at Leo Burnett and grew through Euro RSCG, Ambience Publicis and Contract Advertising, where he was named one of the hottest creative talents under 30 by Brand Equity. He went on to lead work at McCann Worldgroup and Cheil Worldwide, collaborating with mentors like Prasoon Joshi and Ashish Chakravarty.
Over the years, he has shaped campaigns for brands including Coca-Cola, NIIT, British High Commission, Reckitt Benckiser, ESPN, SpiceJet, Nature's Miracle, Ujjivan Small Finance Bank, Dish TV, Videocon, DLF, Voltas, Lacoste, Foodpanda, Max New York Life, National Geographic Channel, Fortis Healthcare, Zee TV, United Colors of Benetton, Reebok, Monte Carlo and many more across industries.
He continues to enjoy having a conversation with the masses through advertising.
Hemant Bhatt
Sr. Creative Director (Art)
A seasoned creative force with two decades of experience, Hemant Bhatt is a Senior Creative Director (Art) known for crafting memorable visual communication and elevating brand impact.
His rich legacy spans iconic brands such as SpiceJet, Boxing Federation of India, Nirula’s, Dish TV, Usha Fans, DS Group, Dainik Jagran, Videocon, ESPN, Kenstar, Monte Carlo, BlackBerry, DLF, Zee News, Aircel, Reebok and Radikal Rice. Hemant brings mastery, versatility and strategic design thinking to every project. His work blends bold aesthetics with purposeful clarity, consistently delivering designs that resonate, engage and strengthen brand identity across campaigns and platforms.
Rocktim Acharya
Design Director
A multidisciplinary creative mind who sees the world in shapes, stories and possibilities long before they take form on a screen. He brings together brand strategy, visual storytelling and integrated design with ease. He has spent 18 years translating ideas into visuals that feel intelligent, intuitive and unforgettable.
His portfolio features collaborations with some of the most respected names in the industry, including AMD, Intel, Shell, GE Healthcare, Samsung, SC Johnson, Spice Telecom, SpiceJet, Louis Philippe, Halonix and Kerala Ayurveda, among others. Known for his sharp eye for detail and an instinct for contemporary design thinking, he consistently delivers work that feels crafted, purposeful and culturally aware. From brand identities and integrated campaigns to digital communication and immersive brand experiences, Rocktim brings versatility, depth and a modern creative sensibility to every project he touches.
Jugeeta Pegu
Sr. Creative Director (Consultant)
A writer by profession. A poet and a revolutionary by instinct. Weaving stories is what interests her the most, because life to her is a sum total of tiny tales that keep us going. When she is not writing, she is either cooking, dancing or singing. She is a home chef by choice, a professional dancer, and is currently studying vocals at The Delhi School of Music.
Brand Portfolio: Incredible India, G20, Khadi CoEK, Ireo, Dalcore, Twamev, Bata, Mebaz, Khimji, NZ Wines, Amul, McNROE, Indian Summer Honey, Godrej, Dove, Croma, Emartbuy, Oyo, Boxwalla, Curebay, Portl and IDP. Dabur, Huawei, LPU, Kent, Myles, Tuborg, Biba, Lotus Skincare, Srei and Sri Lanka Tourism. Coca-Cola, Nescafé, Nestlé, Aircel, MasterCard, Chevrolet, Ireo, Dettol, Greenlam, MetLife, Dish TV, Perfetti, Reebok, Videocon, Chicco and Dabur.
Divya Arora
Sr. Copywriter
Creative at heart and brand-focused in approach. She is a Senior Copywriter with years of experience across multiple advertising agencies and brands, where she has been crafting compelling brand communications across lifestyle, aviation, education and hospitality. She has worked with renowned brands including Kia, LPU Online, GMR Aerocity, Monte Carlo, Rockit, NSDC, Skill India, Tulips Hygiene, Mittal Teas, OSTN Fans, Cubit Furniture, Purple Nest by Nehal, Bioredoxin, Svatv Herbal and Woodofa Interiors.
Currently, she is working on brands such as SpiceJet, SkyHop Seaplane and Ujjivan Small Finance Bank, creating impactful communication across digital and offline platforms.