We believe every brand carries a distinct pulse – and our job is to find it, sharpen it and send it out into the world with conviction. From the first strategic insight to the final frame, we bring rigour and restlessness in equal measure.
Our work lives across the full spectrum of media – print, outdoor, television, digital, social and everything in between. Because great ideas don't belong to one channel, they belong to culture.
Independent by choice since 2015. Driven by curiosity. Guided by the belief that the best advertising doesn't interrupt people – it moves them.
Our Team
Navajyoti Pegu (Oyio)
Chief Creative Officer
A seasoned creative force with two decades of experience, Hemant Bhatt is a Senior Creative Director (Art) known for crafting memorable visual communication and elevating brand impact. His rich legacy spans iconic brands such as SpiceJet, Boxing Federation of India, Nirula’s, Dish TV, Usha Fans, DS Group, Dainik Jagran, Videocon, ESPN, Kenstar, Monte Carlo, BlackBerry, DLF, Zee News, Aircel, Reebok and Radikal Rice. Hemant brings mastery, versatility and strategic design thinking to every project. His work blends bold aesthetics with purposeful clarity, consistently delivering designs that resonate, engage and strengthen brand identity across campaigns and platforms.
Hemant Bhatt
Sr. Creative Director (Art)
A seasoned creative force with two decades of experience, Hemant Bhatt is a Senior Creative Director (Art) known for crafting memorable visual communication and elevating brand impact. His rich legacy spans iconic brands such as SpiceJet, Boxing Federation of India, Nirula’s, Dish TV, Usha Fans, DS Group, Dainik Jagran, Videocon, ESPN, Kenstar, Monte Carlo, BlackBerry, DLF, Zee News, Aircel, Reebok and Radikal Rice. Hemant brings mastery, versatility and strategic design thinking to every project. His work blends bold aesthetics with purposeful clarity, consistently delivering designs that resonate, engage and strengthen brand identity across campaigns and platforms.
Rocktim Acharya
Design Director
A multidisciplinary creative professional with a strong foundation in brand communication, visual storytelling and integrated design. Over the years, Rocktim has worked across diverse sectors including aviation, technology, healthcare, telecom, FMCG, retail and lifestyle, crafting impactful brand experiences that balance strategy with aesthetics.
His portfolio includes renowned brands such as AMD, Intel, Shell, GE Healthcare, Samsung, SC Johnson, Spice Telecom, SpiceJet, Louis Philippe, Halonix and Kerala Ayurveda among others. With an eye for detail and a deep understanding of brand behaviour, he brings clarity, versatility and contemporary thinking to every project, from identity systems and campaigns to digital communication and brand-led experiences.
Jugeeta Pegu
Sr. Creative Director (Consultant)
A writer by profession. A poet and a revolutionary by instinct. Weaving stories is what interests me the most. Because what is life if not a sum total of tiny tales that keep us going. When not writing, I am either cooking, dancing or singing. A home chef by choice, a professional dancer and currently studying vocals from The Delhi School of Music.
Brand Portfolio:
Incredible India, G20, Khadi CoEK, Ireo, Dalcore, Twamev, Bata, Mebaz, Khimji, NZ Wines, Amul, McNROE, Indian Summer Honey, Godrej, Dove, Croma, Emartbuy, Oyo, Boxwalla, Curebay, Portl and IDP. Dabur, Huawei, LPU, Kent, Myles, Tuborg, Biba, Lotus Skincare, Srei and Sri Lanka Tourism. Coca-Cola, Nescafé, Nestlé, Aircel, MasterCard, Chevrolet, Ireo, Dettol, Greenlam, MetLife, Dish TV, Perfetti, Reebok, Videocon, Chicco and Dabur.
Divya Arora
Copywriter
Creative at heart and brand-focused in approach, she is a Copywriter with years of experience crafting compelling brand communications across lifestyle, aviation, education and hospitality. She has worked with renowned brands including Kia, LPU Online, GMR Aerocity, Monte Carlo, NSDC, Skill India, Tulips Hygiene and Woodofa Interiors. Currently, she is working on brands such as SpiceJet, SkyHop and Ujjivan Small Finance Bank, creating impactful communication across digital and offline platforms.