India is Truecaller’s biggest market and this campaign was aimed to strengthen the brand’s connection with Indian users and to reinforce the company’s commitment to make India spam-free. The campaign was crafted around the thought that most relationships in India are based on trust. There are many Indias in India – full of stories, full of insights. ‘Desh ka Truecaller’ is all about these stories, insights and trust that are a part of our DNA.
